The requirement for sales of products with many variants is clear: individual configurations, price calculations and offers must be provided precisely because of the immense complexity. The challenge here is to map this process, which is often fragmented due to distributed specialist knowledge, efficiently and seamlessly so that sales staff have more time for their core business and are not overloaded with redundant tasks. An optimally integrated CPQ solution can shorten the sales cycle and increase customer and sales satisfaction. When developing 3PQ® CONFIGURATION, we always have the specific challenges of manufacturers of products with many variants in mind. The result: a state-of-the-art solution that can help unleash your sales potential.
Recap: What is a CPQ solution?
Configure-Price-Quote (CPQ) solutions support your B2B sales with individual configuration processes, price calculations and quotation generation. They improve the efficiency and accuracy of sales processes and enable the fast and efficient creation of customer-oriented quotations.
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In-depth specialist knowledge and programming skills are often required to set up a configurator with individual requirements. Dependence on third parties can lead to delays and coordination difficulties. A dream configurator in just a few steps and without programming knowledge sounds too good to be true?
Our Layout Manager is here to make it a reality!
Data silos undermine the functionality of sales processes. They make collaboration within the company and with customers more difficult. Separate data storage systems lead to breaks between systems and manual data maintenance leads to a high error rate. The data required for sales cannot be transferred seamlessly and, in the worst case, is inaccessible to them.
Having the right data in the right place at the right time not only reduces manual errors and efforts but also increases sales efficiency! Thanks to its open interface concept, 3PQ® CONFIGURATION can be deeply integrated into your system landscape.
“Our products are too complex to sell online.” – Well-tried catalogs or configurations accompanied by the sales department are often still used for the sale of highly complex products with many variants. This is despite the fact that B2B buyers exhibit the same purchasing behavior as in B2C: they expect a user-friendly online store that they can operate independently.
3PQ® COMMERCE, our e-commerce solution, makes selling both configurable and non-configurable products a breeze. Directly connected to 3PQ® CONFIGURATION, you benefit from the seamless interaction between e-commerce and CPQ. Create an end-to-end customer journey for your customers, from configuration to ordering in the online store.
Complex products are not only challenging to configure and manufacture. They also raise the odd question mark for your customers. The existing variety requires explanation and a lot of imagination. Configurations made by the customer are often prone to errors due to a lack of traceability.
Seamless interaction with CADClick®, our platform for system-neutral extraction of CAD & BIM data, visual 3D configuration, and photorealistic renderings, builds trust and confidence on the customer side. Thanks to real-time 3D visualizations, your customer can see directly what they are configuring and whether the product created meets their requirements. In addition, 2D/3D CAD drawings can be generated automatically for subsequent processes.
In theory, sales opportunities must be seized when they arise. In practice, sales are often slowed down by error-prone administrative management processes. The result is sluggish processes and a lengthy sales cycle without a clear overview.
An opportunity list provides your sales department with an internal overview of all activities or can be shared with the customer for better external collaboration. A clear list makes it easier to manage all opportunities, projects and offers. Additional information, such as documents or notes, can be attached to the opportunities and collect all important data in one place.
The complexity of the configuration in B2B sales not only affects the products themselves, but also the underlying processes. Different departments often work in isolation from one another, which makes collaboration and the exchange of information more difficult.
With 3PQ® CONFIGURATION, you can map individual workflows according to your requirements. Your customers can start the configuration themselves and then hand it over to the sales department. Our solution can be used flexibly in self-service by the customer or as a CPQ solution by the sales department. Achieve better results and higher customer satisfaction thanks to collaborative configuration.
HOLGER REIMSBACH
consultant digital business
INA ROGALEV
assistant corporate development
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