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The demand for sales of highly variant products is clear: precisely due to their immense complexity, individual configurations, price calculations, and quotes must be provided. The challenge lies in efficiently and seamlessly mapping this often fragmented process due to distributed expertise, allowing the sales team to focus more on core activities and avoid being overwhelmed by redundant tasks. An optimally integrated CPQ solution can shorten the sales cycle and increase satisfaction for both customers and sales teams. In developing 3PQ® CONFIGURATION, we always keep in mind the specific challenges faced by manufacturers of highly variant products. The result: a state-of-the-art solution that can help unleash your sales potential.
Summary: What is a CPQ solution?
Configure-Price-Quote (CPQ) solutions assist your B2B sales in individual configuration processes, price calculations, and quote generation. They enhance the efficiency and accuracy of sales processes and enable the rapid and efficient creation of customer-centric quotations.
Other topics that may be interesting for you:
Setting up a configurator with custom requirements often requires deep expertise and programming skills. Depending on third parties can lead to delays and coordination difficulties. The idea of achieving your dream configurator in just a few steps and without any programming knowledge may seem too good to be true.
Our Layout Manager is here to make it a reality!
Data silos undermine the functionality of sales processes. They hinder collaboration within the company and with customers. Separate data storages result in fractures between systems and manual data maintenance leads to a high error rate. The data required for sales cannot be seamlessly transferred and, in the worst case scenario, may be inaccessible.
Having the right data in the right place at the right time not only reduces manual errors and efforts but also increases sales efficiency! Thanks to its open interface concept, 3PQ® CONFIGURATION can be deeply integrated into your system landscape.
“Our products are too complex to sell online.” – For sales of highly variant and complex products, traditional catalogs or configurations accompanied by sales representatives are often still used. This is despite B2B buyers exhibiting the same purchasing behavior as B2C: They expect a user-friendly webshop that they can operate autonomously.
3PQ® COMMERCE, our e-commerce solution, makes selling both configurable and non-configurable products a breeze. Directly integrated with 3PQ® CONFIGURATION, you benefit from seamless interaction between e-commerce and CPQ. Create a seamless customer journey for your customers from configuration to ordering in the webshop.
Complex products pose challenges not only in their configuration and manufacturing but also in generating clarity for your customers. The existing diversity requires explanation and demands a considerable amount of imagination. Customer-configured designs often suffer from errors due to lack of clarity.
Seamless interaction with CADClick®, our platform for system-neutral extraction of CAD & BIM data, visual 3D configuration, and photorealistic renderings, builds trust and confidence on the customer side. Thanks to real-time 3D visualizations, your customer can see directly what they are configuring and whether the resulting product meets their requirements. Additionally, automated 2D/3D CAD drawings can be generated for subsequent processes.
In theory, sales opportunities must be seized as they arise. In practice, sales are often hindered by error-prone management processes. The result is sluggish processes and a protracted sales cycle with little clarity.
An Opportunity List provides your sales team with an internal overview of all activities or can be shared with the customer for better external collaboration. A clear list facilitates the management of all opportunities, projects, and quotes. Additional information, such as documents or notes, can be attached to the opportunities, collecting all essential data in one place.
The complexity of configuration in B2B sales extends beyond the products themselves to the underlying processes. Often, different departments work in isolation from each other, complicating collaboration and information exchange.
With 3PQ® CONFIGURATION, you can map individual workflows according to your requirements. Your customers can initiate the configuration themselves and then hand it over to sales. Our solution can be flexibly deployed as self-service by the customer or as a CPQ solution by sales. Achieve better results and higher customer satisfaction through collaborative configuration.
HOLGER REIMSBACH
consultant digital business
INA ROGALEV
assistant corporate development
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