The market for CPQ and visualization solutions continues to develop inexorably. Integrative complete solutions in particular are becoming increasingly important. This is due to changing customer requirements, but also to new technical possibilities. We asked ourselves what exactly is behind this and why the interaction between CPQ and visualization is more important than ever.
Recap: What is a CPQ solution?
Configure-Price-Quote (CPQ) solutions support companies in configuration processes, pricing and quotation preparation. They are used in various industries, particularly when it comes to the manufacture and sale of complex mechanical engineering products.
CPQ systems enhance sales processes’ efficiency and accuracy, enabling customer-centric quotation creation in record time.
Summary: What is a visualization solution?
Visualization solutions include CAD/BIM catalogs, technical dimensional drawings, 2D/3D visualizations and animations. They are used to present complex concepts and data in a visually appealing and understandable way.
Their use is extremely beneficial in planning, construction, product development, manufacturing, and mechanical engineering to reduce measurement errors and visualize individual requirements.
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The market for software solutions that combine CPQ and visualization is experiencing impressive growth and is becoming increasingly important. Companies are recognizing the transformative power of these solutions, which can optimize the sales process, increase customer satisfaction and raise competitiveness to a new level.
In this dynamic environment, the focus is on personalized customer experiences and more efficient sales processes. Pioneering technologies such as artificial intelligence, virtual reality and 3D visualization give these a new dimension, which in turn significantly increases user acceptance.
The areas of application range from manufacturing to retail, which impressively underlines the versatility and adaptability of integrative CPQ and visualization solutions. In the face of increasing competition in this market segment, providers are forced to develop innovative functions in order to stand out from the competition.
Today, companies are placing greater emphasis on customer orientation and are increasingly relying on integrated solutions to create customized offers and present products in a visually appealing way. Seamless integration into the corporate structure and into customer relationship management (CRM) and enterprise resource planning (ERP) systems is crucial to optimizing the entire sales process.
Where a mask-based CPQ solution is no longer sufficient, visual elements are increasingly being used. Considerable added value can be achieved by combining CPQ and visualizations:
Both internal and external stakeholders can benefit from such a combination. Here are some examples of how a combined software solution can make everyday life easier.
The future holds the promise of widespread application of integrated solutions, which expedite the design and quotation process and reduce errors, saving time and resources.
The complete solution will be of interest to a wide range of industries, such as architecture, automotive and retail. Companies will increasingly use such solutions to better market and customize their products and services.
Customers can experience products in virtual environments, making purchasing decisions easier and enhancing the customer experience.
With the steady growth of e-commerce, the integration of CPQ and visualization tools is also becoming increasingly important in online stores. Customers have the opportunity to customize products online and visualize how they fit into their everyday lives or rooms.
Companies are increasingly developing solutions that allow customers to work with sales teams in real time to configure and visualize products or projects. This collaboration promotes innovation and leads to customized solutions.
The future of integrative CPQ visualization solutions promises a dynamic and exciting change in various industries. Stay tuned for the latest developments in this emerging field.
INA ROGALEV
assistant corporate development
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