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Selling products that require explanation and are rich in variants is a challenge. While software is becoming more complex, users expect simple and efficient solutions. This is where UX (user experience) and UI (user interface) are crucial for a user-friendly design. Our service covers the entire process: from comprehensive user analysis, creative design and prototyping to thorough user testing.
Industry or not, there is always a person at the other end of the solution. We align our working methods and our designs with this.
Our heart has been beating for the industry for 30 years. With us at your side, you benefit from an expert who understands your business and its work processes.
We always stay up to date and undergo continuous training to offer you the best solution for your specific challenge.
With over 30 years of experience in the B2B market, we know the software requirements of our customers. We draw on this wealth of experience!
Every project requires a well-thought-out strategy – this is especially true for UX design for B2B industrial products with many variants. What works for one product may not be optimal for the next. That’s why we work with you to analyze how mature your current software solution is and identify potential for improvement.
Products with many variants and products that require explanation require a customized product selection that is precisely tailored to the search and purchasing behavior of your customers. In many B2B companies, the department that selects the products is not the same department that ultimately places the order.
For more clarity and structure, we recommend a popular tool in the context of agile software development: the user story map. Requirements can be organized into a clear structure that is easy to understand for all stakeholders. At the top level, the requirements are documented in high abstraction. The level of detail therefore does not distract from the high-level perspective.
A prototype makes the future system testable for users. It makes sense to test initial ideas and processes before getting lost in the details. In this way, we avoid spending too much (development) time on concepts that do not work in practice
Fast action is crucial for complex, multi-variant products. A minimum viable product (MVP) makes it possible to bring a functional basic version to market quickly in order to gather user feedback at an early stage and test market acceptance – without high upfront investment. On this basis, you decide on further development or adaptation. The MVP is gradually developed into a Minimal Marketable Product (MMP).
" We have had great experiences with the MVP approach in our projects. Many customers want to gain initial experience with CPQ or e-commerce and therefore want to start with a small solution that gives them room to learn and grow with it."
For us, a project does not end with the go-live. The latter is only the beginning; sustainable, economic success is the result of a smooth and permanently optimized UX design. A solid database is crucial here. It is important to identify the right KPIs and to measure and evaluate them with quantitative data. This is not always easy, as the KPIs depend on the respective objective.
Do you want software that inspires? Get in touch and together we’ll find out how we can improve your customers’ user experience through UX optimization.
