3PQ® COMMERCE and CADClick®: Perfect Synergy for B2B Sales

In the industry, standard solutions are often insufficient—especially when it comes to selling complex products. This is where the combination of 3PQ® COMMERCE and CADClick® comes in. Together, they offer a tailored solution that seamlessly integrates e-commerce and 3D visualization, fundamentally optimizing the B2B sales process.

3PQ® COMMERCE: THE TAILORED E-COMMERCE SOLUTION

3PQ® COMMERCE is a flexible and scalable platform, specifically developed for industrial requirements. It allows for individual customization of the e-commerce strategy to complex workflows and products and integrates seamlessly into existing systems such as CRM, ERP, and PIM. With 3PQ® COMMERCE, your customers benefit from a B2C-like shopping experience in the B2B sector, including comfortable product configurations and visual support. Efficient after-sales processes and integration into existing SAP systems make the solution particularly valuable for industrial sales.

CADClick®: VISUAL PRODUCT PRESENTATION AT THE HIGHEST LEVEL

CADClick® perfectly complements 3PQ® COMMERCE with advanced 3D visualization technologies. It offers an interactive representation of complex products, allowing customers to view components in real-time from various angles and customize them individually. From photorealistic renderings to AR and VR animations, CADClick® ensures that products become tangible even before production. This visual support reduces errors, improves planning reliability, and strengthens customer trust in the final product.

UNBEATABLE TOGETHER: INCREASING EFFICIENCY AND CUSTOMER LOYALTY

The combination creates a continuous and user-friendly solution approach for B2B sales. Customers can intuitively configure products while CADClick® presents them in realistic 3D optics. This synergy reduces the effort for manual data maintenance, optimizes sales processes, and offers a first-class shopping experience.

By seamlessly integrating into your IT infrastructure, automating workflows, and combining configuration and visualization, 3PQ® COMMERCE and CADClick® revolutionize the sales of complex products—for more efficiency, better customer loyalty, and sustainable success in B2B business.

SUCCESSFUL SOLUTIONS IN USE: PRACTICAL EXAMPLES

Our case studies show how companies like SIEMENS and KNARR have optimized their sales processes through the integration of our solutions. From configuring highly complex switchgear systems to creating a modern digital commerce solution for toolmaking—the merger of configuration and visualization offers extensive benefits.

SIEMENS - 3D CONFIGURATION FOR COMPLEX SWITCHGEAR SYSTEMS

SIEMENS faced the challenge of efficiently configuring and visually presenting an extremely diverse portfolio of switchgear and accessories. Together with the “SIEMENS Competence Center for Configuration,” we developed a 3D control cabinet configuratorthat enables both sales staff and customers to visualize the products realistically. From adjusting the housing color to special cutouts: The new configurator reduces errors, increases efficiency, and improves user-friendliness throughout the sales process.

KNARR - DIGITAL COMMERCE FOR TOOLMAKING

KNARR sought a digital solution to optimize online sales and meet the specific requirements of the toolmaking industry. Within a short time, we developed a user-friendly webshop with 3D configuration and a central dashboard that combines order histories, bill of materials import, and other customer-oriented features. The modern front and backend allow for high flexibility and adaptability, giving KNARR not only increased market presence but also improved customer experience.

WITH E-COMMERCE AND 3D VISUALIZATION READY FOR THE FUTURE OF B2B SALES

It is evident that the combination of e-commerce and visualization in B2B sales is more than just a modern addition—it is the key to sustainable success in an increasingly digitalized world. By intelligently using these technologies, companies can revolutionize their sales processes, increase efficiency, and strengthen customer loyalty.

The future of B2B sales lies in the ability to present complex products simply, understandably, and visually appealingly—and that is exactly what 3PQ® COMMERCE and CADClick® achieve in perfect combination. With this, you are well-equipped not only for today’s challenges but also for tomorrow’s opportunities.

LAURA DORSCHNER
Digital Business Consultant

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