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Selling complex, configurable products presents manufacturers with challenges: Ideally, customers want to experience products in their real environment before they order them. This creates trust. Errors can be avoided and time and money saved. Extended Reality (XR) technologies – Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) – offer exactly that. They make it possible to virtually experience a wide variety of configurable products and project them into the real world.
In the era of Industry 4.0, XR technologies (AR, VR, MR) are becoming increasingly important and opening up new areas of application. Use AR, VR, and MR to speed up your sales processes and present your products in an innovative way. Products that can be experienced virtually are also useful for designers and planners. Configure your products in the virtual space and export the results in all common CAD and BIM formats. Experience the future of sales and showcase your products more successfully.
3D models enhance product configuration with integrated AR applications. Integrate digitally generated content into the user’s real environment. By scanning a QR code, you can experience the product in real life after configuration. AR integrations offer a detailed preview and allow you to test your portfolio in the context of a digital twin. This allows mechanical and electronic processes to be captured more efficiently, resulting in significant cost savings.
Virtual reality (VR) enables immersive experiences directly in the web browser. Our VR solution uses the rule-based engine of our configurators and CADClick® 3D models. Animations, such as moving doors, ensure a realistic presentation. Components can be freely placed and customized in the virtual 3D environment. Users can move freely around the configured assembly in 3D space and place installation elements using a controller.
Would you like to integrate AR, VR and MR applications into your sales process? Contact us and together we will work out how we can make your portfolio a visual experience.
