LLMs/Large language models
Simon Engel
1. October 2024
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Digitalization has elevated B2B sales to a whole new level, offering unprecedented opportunities for companies to establish themselves in the market. Using state-of-the-art 2D/3D visualization technologies in browsers or through augmented reality, products can be presented vividly and tangibly—a real game changer for customer loyalty. Combined with powerful e-commerce platforms, the sales process becomes not only more efficient but also available around the clock.
In this post, we’ll show you how companies can revolutionize their sales and sustainably increase their revenues through digitalization, visualization, and e-commerce. Ready for the future of B2B sales? Then read on!
B2B sales face unique challenges characterized by complex sales processes. Long sales cycles involving multiple stakeholders prolong the decision-making process and tie up significant resources. Furthermore, B2B products are often technically demanding and require individual adjustments, necessitating deep product knowledge and close collaboration with technical departments. Additionally, customer-specific requirements go far beyond standard solutions and require customized approaches. These factors increase complexity and significantly complicate the sales process.
Here, product visualization comes into play: It provides crucial support in making complex products understandable and convincing, thus optimizing B2B sales sustainably.
In a world where first impressions count, compelling product images and interactive displays are much more than just eye-catchers – they are the key to long-term success.
Let’s look at why product visualization plays such a crucial role in purchasing decisions and how you can skillfully use it.
The digital age, with its endless flood of information, has already significantly shortened our attention span. To continue capturing customer attention, imagery is particularly successful. Visual elements immediately appeal to people and emotionally bind them to the product.
Studies show that we remember about 80% of what we see, while only about 20% of read facts stay in our memory. Moreover, visual input is processed 60,000 times faster than text ( Hirschtec).
Diese Effizienz ). This efficiency makes visual product presentations an invaluable advantage in B2B e-commerce.
High-quality product visualization also builds trust. In the B2B business, customers are often more reserved when it comes to ordering products they have not physically seen. Realistic and detailed representations that depict material properties, size ratios, and application scenarios convey a sense of security and credibility. This is particularly important for expensive capital goods or customized solutions, where customer expectations must be precisely met.
Modern visualization techniques such as 3D viewing and augmented reality (AR) allow B2B customers to experience products in an interactive environment. They can view products from different angles, test specific functions, or even integrate them virtually into their own environment. This form of interactivity creates an experience that goes far beyond traditional product descriptions.
Studies prove that visualization with 3D models leads to an increase of
The ability to customize a product virtually or see it in a real context has a significant influence on the purchase decision.
In the B2B business, unclear product descriptions and misunderstandings often lead to wrong purchases and returns, which are costly for both sides. Precise product visualization can significantly reduce this risk by providing the customer with an accurate picture of what to expect. Clear representations of product features and details help avoid misunderstandings and ensure that the delivered products meet expectations.
In an increasingly saturated market, the way products are presented can be a decisive competitive advantage. Companies that invest in high-quality visualization techniques stand out from the competition and signal innovative strength and customer orientation. This can make a difference particularly in tender processes or when acquiring new business customers.
This superiority is achieved through the skillful combination of our solutions: 3PQ® COMMERCE and CADClick®.
Wie unsere beiden Produkte zusammenspielen und welche Vorteile diese Interaktion für Ihren Vertriebsprozess hat, erfahren Sie in folgendem Artikel.
LAURA DORSCHNER
Digital Business Consultant
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