Cross-Industry Conference Format

What Insights Were Gained?

In recent years, the B2B sales landscape has undergone fundamental changes. The rising demands posed by shifting consumer habits and increasing competition have elevated innovative technologies such as Artificial Intelligence, Augmented Reality, and Virtual Reality to pivotal roles. The question of how these technologies can be effectively utilized to optimize sales processes took center stage at the DIGITAL COMMERCE SUMMIT automotive & industry on January 23, 2024, at Saarbrücker Schloss.

For the fourth consecutive year, decision-makers, experts, and visionaries from the industry and the Automotive Aftermarket gathered to collectively discuss how future technologies will reshape digital B2B sales. Under the theme “Artificial Sales,” groundbreaking trends, strategies, and best practices were explored. Inspiring presentations, showcases, and interactive World Cafés were the focal points of the event, providing valuable insights for participants, including representatives from renowned companies such as BOGE, R. Stahl, GETTYGO, and ATU.

Our press release summarizes all the key insights of the day. You can find the full read at