The B2B Sales & Key Account Management Strategy Summit once again demonstrated the extent to which change in sales is preoccupying the industry. Although AI was the dominant buzzword in the keynotes – but other topics came to the fore in the discussions between the participants: Duplicates in CRM, data quality, silo structures and a lack of system integration.
Many of the AI use cases presented were aimed at “more speed” or “more information”. At the same time, it became clear that
👉 Without clean data, clear structures and integrated systems, AI remains a tool without a foundation.
It is precisely these fundamentals that are currently slowing down organizations in all sectors. Unsurprisingly for us – because we encounter the same challenges every day in customer projects. In many places, digitalization in B2B sales is still in its infancy.
And yet it is indispensable: not to replace sales teams, but to relieve and strengthen them in the long term. Because the pressure is increasing – more market requirements, greater complexity and individual customer needs demand new structures.
Many speakers agreed on one point:
The sales of the future is based on stable foundations and consistent processes.
The tension between digital touchpoints and digital touchpoints and personal interaction.
The B2B sales of the future will not be created by a single toolbut through the intelligent interaction of integrated systemsclean data and a clear sales strategy. Only when this basis is in place can automation become a real relief.
Many thanks to the team from project networks GmbH – we are already looking forward to the next time!
