As in previous years, we were present from June 23 to 24 at the Smart Variant.CON, one of the most significant industry events on the subject of product variance and complexity management, with our stand. Michael Wille (Managing Director of 4PACE), Holger Reimsbach, Stefan Jungen, and Byron Wells (Solution Manager) seized the opportunity to engage in interesting discussions with interested parties, market partners, and potential partners.
This year, the focus was particularly on the topic of artificial intelligence: numerous presentations and exhibition stands showcased innovative application scenarios along the sales and configuration processes. A central question: How can AI be used to achieve reliably repeatable results? In addition, visualization also played an important role – as a key factor for the next level of maturity of digital sales processes.
Strategic CPQ in focus: How holistic solutions are reshaping sales
In his presentation “CPQ as the key to sales automation – leveraging untapped potential in B2B sales” Holger Reimsbach showed how companies can fundamentally improve their sales processes with a strategically integrated CPQ approach.
This is because modern sales organizations face a variety of challenges: increasing customer requirements, complex process chains, and high market pressure. Conventional CPQ systems that are used in isolation are often inadequate. Instead, solutions are needed that seamlessly embed CPQ in an overarching sales strategy – and connect adjacent areas such as product visualization, quotation management, and e-commerce.
Key learnings at a glance:
Isolated CPQ systems reach their limits – only integration creates real potential.
End-to-end thinking pays off: in the form of increased efficiency, higher margins and improved customer experiences.
CPQ reduces manual steps and simplifies complex processes – this leads to greater speed and better offer quality.
The seamless integration of CPQ with visualization and e-commerce creates real synergies that make processes more efficient and customer-oriented.
CPQ in transition: modular, integrated and easy to maintain
At the 4PACE stand, the potential of integrated solutions became particularly clear in personal discussions with customers and market players. This development is also supported by the increasing integration of 3PQ ® and CADClick® “It is becoming increasingly clear how strongly the two solutions are growing together – and that we can offer customers a modular, tailor-made system depending on their needs,” says Managing Director Michael Wille. Our conclusion: CPQ has long since arrived in the mainstream – but it only unfolds its full potential in combination with e-commerce, CRM, ERP and 3D visualization. To create sustainable added value, systems today must be one thing above all: easy to maintain. Customers expect to be able to manage dependencies centrally and without specialist knowledge – instead of having to involve experts at great expense.
