The introduction of a Configure-Price-Quote (CPQ) system – i.e. a powerful quotation configurator – is a strategically important step for industrial companies. However, before such a system can develop its benefits, every CPQ project usually goes through four phases:
The readiness check phase in particular – i.e. the assessment of your own level of readiness – determines how smoothly the design and implementation will go later on. The following list of questions makes your starting position visible and shows where the foundations may still need to be laid.
A successful CPQ rollout starts with a clear strategy. A quote configurator affects more than just sales – so roles, goals, and responsibilities must be clearly aligned.
STRATEGY & ORGANIZATION
GOALS
TIMELINE
The configurator is only as good as the structure of your product portfolio. A clear architecture acts as an accelerator, while inconsistencies increase effort and complexity.
PORTFOLIO & PLATFORM STRATEGY
MODULARIZATION
BOM & STRUCTURE
A modern configurator should not only optimize internal processes but meet – or exceed – customer expectations.
CUSTOMER VIEW
COMPETITION
A configurator affects quote cycles, pricing logic, internal workflows, and especially your data model. Assessing your current processes is therefore essential.
PROCESSES
DATA
To unlock its full potential, a quote configurator must seamlessly interact with your IT landscape – from ERP to CRM, CAD, and e-commerce.
IT-SYSTEMS
CONFIGURATORS
SYSTEM LANDSCAPE
Every CPQ project is a change project. Without the right mindset, capacity, and competencies, sustainable implementation is not possible.
STAFF & ACCOUNTABILITY
CAPACITY & EXPERTISE
Taking a proactive approach to these questions is the key to a successful CPQ project. A well-prepared starting point significantly reduces the effort required for conceptualization and implementation – and accelerates the overall project timeline.
It also enables a realistic, prioritized roadmap that creates internal alignment. And ultimately, it improves project acceptance across the company: the clearer the foundations, the greater the buy-in from sales, engineering, and management.
HOLGER REIMSBACH
Head of Projects & Operations