CPQ Configurator
Holger Reimsbach
28. November 2025
Anyone offering complex product configurations knows: product information is no longer just a technical matter — it’s a sales argument, a decision-making aid, and a key differentiator.
At the heart of this is the CPQ and quote configurator.. But even the best configuration falls flat if no usable outputs are generated afterward.
Those who treat CAD and BIM data as a byproduct of product development miss valuable potential — in sales, customer communication, and service. Clean data management, intelligent automation, and seamless integration enable a continuous sales process: from selection to dimensioned drawing, from pricing to BIM output.
This article shows how to use product data effectively — and which outputs truly support you and your customers in the sales process.
In B2B sales of highly configurable products, correct product configuration is just the beginning. Customers now expect not only price and availability — but also technical data that is clear, compatible, and instantly usable. CAD & BIM models, technical drawings or data sheets are no longer optional — they’re essential for well-informed purchasing decisions.
Quick definitions:
CAD (Computer Aided Design): Digital 2D/3D models used for construction, planning, and quotations. They help customers understand and evaluate the configured product.
BIM (Building Information Modeling): BIM models include not only geometry, but technical, functional and construction-relevant data — essential for architects and planners in building and infrastructure projects.
Yet this is where many companies experience hidden friction:
This gets even more challenging with complex product portfolios: different customers require different formats, target systems vary, levels of detail need to be flexible — and internal know-how still needs to be protected.
Root causes often lie in internal processes:
The result: delayed quotes, planning confusion, unnecessary rework — or even lost deals.
In technical B2B sales, products require explanation — not just during configuration, but also through the data that follows.
Delivering the right formats at the right time reduces decision-making time and builds trust.
Depending on target group and project phase, different outputs are key:
Typical data outputs in the sales process:
CAD Models: STEP, DWG, DXF – used for design, planning and approval processes
BIM Files: IFC, Revit, Archicad – critical for architectural planning and integration
2D/3D Technical Drawings: As visual guides in the sales process
3D Renderings: Photorealistic visuals for internal or external presentations
Preview Images & Icons: For online shops or technical catalogs
Metadata & Attributes: For filtering, classification and system integration
AR/VR Data: For trade shows, mobile apps or digital showrooms
EPLAN exports & industry-specific formats for downstream systems
The best part: Most of these outputs can now be generated automatically from a single data source — no manual effort required. Existing templates, material settings or AR workflows can be reused and scaled easily.
If you want to deliver the right output at the right time — without manual rework — you need more than just working interfaces.
You need a structured data foundation. Every modeling error, every missing attribute affects the entire process — all the way to the customer.
Typical data management challenges:
High product variety without centralized data
Duplicate modeling across tools or departments
No automation between configuration logic and output
Inconsistent data between CPQ, ERP, PIM, CAD
Lack of control over metadata, versioning, export rules
The solution: A centrally maintained, parametric CAD model that acts as a single source of truth — for CAD, BIM, renderings, and all other outputs. This is where our
CADClick® solution comes in: from a single model, integrated server components and defined export paths generate all necessary formats — customized to each target group.
How CADClick® simplifies your output generation:
STEFAN JUNGEN
solution manager 4PACE
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